Jamie Gerdsen has become the spokesman for the mainstay of the U.S. economy – the traditional business. As CEO of Apollo Home in Cincinnati, Gerdsen completely changed the culture of the company resulting in growth, in customers served, and employees hired. A noted speaker and author, Gerdsen has held leadership positions within the Entrepreneur’s Organization, is in demand on service boards, and has been part of Forty Under 40, Leadership Cincinnati, as well as a 2 time finalist for EY entrepreneur of the year. Apollo has been named one of the best places to work three years in a row by the Cincinnati Enquirer. Gerdsen is the author of two books on traditional business: SQUIRRELS, BOATS, AND THOROUGHBREDS: Lessons For Leading Change In Traditional Businesses and ZOMBIES ATE MY BUSINESS: How To Keep Your Traditional Business From Becoming One Of The Undead.